TPI is currently looking for a Marketing Manager to join our team. In this fast-paced and demanding role, you will provide marketing support to our professionals located throughout the country and you will assist in the development and implementation of the annual marketing & communication strategy and plan.  The successful candidate must possess superior written and verbal communication skills and knowledge of marketing and travel industry trends and attention to detail

Responsibilities

• Implement, manage and execute TPI’s corporate and departmental business & marketing annual plan.
• Plan and execute all marketing campaigns, including web, SEO/SEM, email, social media and display advertising campaigns
• Focus on revenue-generating activities and demonstrate ROI for marketing investment
• Proactively build and maintain relationships with TPI Travel Advisors and Supplier Partners.
• Coordinate and execute arrangements for TPI Training events throughout the year
• Create and manage an annual calendar of campaigns and events
• Brainstorm new and creative growth strategies
• Optimize external-facing touchpoints, such as the website, to improve conversions
• Provide tools and materials to enable the sales and business development teams to function effectively
• Continually review changes to the market, industry trends and the activities of competitors, adjusting the marketing plan if necessary
• Collaborate with agencies and other vendor partners
• Other duties as assigned

Qualifications

• Minimum 5 years of experience in marketing
• Experience of working with CRM Tools, Digital Marketing experience, Account Management
• Travel Industry experience preferred

All interested candidates should send a copy of their cover letter and resume in confidence to chay@tpi.ca  We thank all interested respondents; however, only those chosen for an interview will be contacted.