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#TPIWalktoberChallenge: PAX checks in with TPI Advisors Weekly

In support of Breast Cancer Awareness Month, Travel Professionals International (TPI) has launched a fundraising campaign called the TPI Walktober Challenge.

Throughout October, the TPI family is walking virtually along Canada’s Trans Canada Trail to raise money for the Breast Cancer Society of Canada.

Each day, participants complete a set number of steps, which moves them along a pre-set map that starts in Victoria, BC, and ends in St. John’s, NL.

As they participate in fun activities along the way, TPI advisors and staff are documenting their journey on social media using the hashtag #TPIWalktoberChallenge.   

Here, PAX checks in with TPI advisor Sherri Lavigne of Greater Sudbury, ON, to learn more about her participation, and progress, in the challenge! Read the complete article here.

Here, PAX checks in with Saskatoon, SK-based TPI advisor Dawn Patterson to learn more about her participation, and progress, in the challenge! Read the complete article here.

Here, PAX checks in with Moose Jaw, SK-based TPI advisor Charlotte Field to learn more about her participation, and progress, in the challenge! Read the complete article here.

Here, PAX checks in with TPI advisor Dale Einarsson of Dauphin River, MB to learn more about her participation, and progress, in the challenge! Read the complete article here.

Here, PAX checks in with TPI advisor Tracy Hamilton of Lethbridge, AB, to learn more about her participation, and progress, in the challenge! Read the complete article here.

Here, PAX checks in with TPI advisor Corry Ticknor of Orillia, ON, to learn more about her participation, and progress, in the challenge! Read the complete article here.

We have seen a spike in our bookings”: TPI’s Gedeon

When TPI surveyed its members this summer about plans for promoting travel, 78% said they were ready to “re-ignite” their travel marketing plans this fall, and of that 78%, some 63% said they had never stopped promoting travel during COVID-19, just modified their approach.

The high percentages showed “incredible engagement from our Advisors,” says TPI President & CEO, Zeina Gedeon.

Gedeon tells Sphere that based on feedback from TPI’s survey and its weekly network calls, the host agency launched its fall campaign last month, working with supplier partners on exclusive Advisor and consumer incentives.

“We created pre-templated emails, social media posts, postcard templates, exclusive consumer virtual nights for our Advisors and their clients,” says Gedeon. “Over the past four weeks, we have had over 482 clients attend our virtual nights.”

Not only that, bookings are up. “Our Advisors are very engaged with our key supplier partners and have been proactively reaching out to their clients that are holding Future Travel Credits as well as past clients who have indicated their desire to travel to get them booked for future vacations. We have seen a spike in our bookings over the past four weeks which is reassuring. This means that our clients are ready to travel.”

All eyes are on clients and their travel intentions but TPI is committed to helping Advisors through this unprecedented time too, says Gedeon.

“We have launched our TPI Cares Support Program designed to help Advisors and agencies through this period of booking unpredictability,” she says. “Through this program, we are offering a guaranteed commission split for two years based on 2019 sales levels.”

Even in the early months of COVID-19, host agencies were reporting an uptick in calls and emails from agents looking to go home-based. That trend continues, and Gedeon says more inquiries are coming in.

“We are very pleased to see the overwhelming interest from both storefront agencies and experienced travel experts who were previously with storefront offices to join forces with our network,” she says. “We are having great discussions with those looking for the freedom and flexibility to choose their own hours, manage and grow their own client base and book with the suppliers they want (at TPI, we pay top commissions on ALL supplier partners) which is especially attractive to those who book FIT custom international holidays and niche destinations.”

TPI is also gearing up for its annual conference, which is taking place virtually, of course. Scheduled for Nov. 2 – 5, 2020, the conference – themed ‘Re-Ignite’ – will inspire TPI Advisors to proactively re-ignite, re-invent, re-vamp and re-focus business, skills and strategy – and cement the foundation to enable to be ready for the future of travel, say Gedeon.

 Posted in Travelweek on October 20, 2020

TPI partners with Breast Cancer Society of Canada for #TPIWalktoberChallenge

Travel Professionals International (TPI) has partnered the Breast Cancer Society of Canada as it continues to raise awareness and funds during Breast Cancer Awareness Month through a new fundraiser called the “TPI Walktober Challenge.”

From Oct. 1-31, TPI advisors and staff are walking, virtually, along Canada’s Trans Canada Trail, from coast to coast, to achieve a combined total distance of 8,500 km.


Each day participants will complete a set number of steps, which will move them along a pre-set map that starts in Victoria, BC, and ends in St. John’s, NL.

READ MORETPI launches Walktober Challenge in support of Breast Cancer Awareness Month

Advisors are logging their steps online and are sharing their progress with their clients (clients, too, can contribute their own steps towards each daily goal).

There are fun activities along the way, and participants are documenting their journey on social media using the hashtag #TPIWalktoberChallenge.

Zeina Gedeon, president and CEO of TPI, said she’s “amazed’ by the positive response TPI has received about the campaign so far.

“We are so amazed from all of the feedback and engagement we are seeing from our advisors and their clients for our #TPIWalktoberChallenge and we would like to invite our industry colleagues to join us in this virtual journey from walking coast to coast in Canada,” said Gedeon.  “We are so proud and thankful of all the efforts our TPI family (advisors, head office team and clients) have been doing to increase awareness and raise funds for this great cause.”

The Breast Cancer Society of Canada, established in 1991, is a national non-profit charity dedicated to saving lives through breast cancer research, while raising money to fund patient-focused research for the diagnosis, treatment and prevention of breast cancer.

“We are excited to have partnered with the Breast Cancer Society of Canada for our #TPIWalktoberChallenge,” said Gedeon. “The reason why we partnered with them is because of their mission to raise money and fund research to cure this devastating disease. All the funding they receive is from donors.”

Raise funds, have fun

TPI’s goal is to raise $10,000 through its #TPIWalktoberChallenge.

Thursday (Oct. 8th) marks the eighth day of the challenge, which will see participants walking from Yellowknife to Saskatoon. (According to the challenge’s official guidebook, this equates to 14,689 steps).

“We have a fun challenge ahead for all of us in Saskatoon,” noted Gedeon. “Thanksgiving weekend brings friends and family together to give thanks for all we are fortunate for, but this year we come together virtually with our families.”

The challenge this weekend is to bake an apple or pumpkin pie and share a photo of it on Facebook supported by the #TPIWalkoberChallenge hashtag by Monday evening said Gedeon.

Over the past seven days, the TPI family, collectively, has impressively walked more than 5,429,982 steps.

Industry colleagues can access the official step tracking form for the challenge hereThe campaign’s official guidebook can be found here.

To donate towards the #TPIWalktoberChallengeclick here


Published in Pax News on October 8, 2020

TPI launches Walktober Challenge in support of Breast Cancer Awareness Month

October is Breast Cancer Awareness Month and to increase awareness and raise money for the cause, the advisors and head office team at Travel Professionals International (TPI) are participating in a new fundraiser called the TPI Walktober Challenge.  

The idea behind the campaign, which runs October 1-31, is for the TPI family to walk virtually along Canada’s Trans Canada Trail, from coast to coast, and achieve a combined total distance of 8,500 km.

Throughout the month, participants will post fun photos of the destinations they “stop” at while organizing a fundraising event for breast cancer awareness.

Each day participants will complete a set number of steps, which will move them along a pre-set map that starts in Victoria, BC, and ends in St. John’s, NL, over the course of 31 days.

Advisors will log their daily steps in an online form, which they’ll also be able to share with their clients to track their progress (clients will also be able to contribute their own steps towards each daily goal).

There will be fun activities and bonus challenges along the way, too! Some cities will, for example, present contests involving apple pie cooking, pumpkin carving and Halloween costumes.

Participants are being encouraged to share fun photos of their walks and activities on social media and TPI’s platforms using the hashtag #TPIWalktoberChallange.

Inspired by a great idea

The fundraiser was inspired by a virtual trek the Planeterra Foundation, the non-profit partner of G Adventures and G Touring, organized in August.

The “Planeterra Trek Challenge,” as it was called, invited the travel industry at large to join a virtual journey to Everest Base Camp to help rebuild community tourism around the world following the devastating impact of COVID-19.

TPI was an active participate in this challenge, recording a whopping 4,597,881 steps and coming in second place for the most money raised. (They set out to raise $5,000, but in the end, raised more than $7,000!)

“One of the big wins of the Trek was the incredible display of camaraderie and how this Trek brought our advisors together,” said Zeina Gedeon, president and CEO of TPI. “Every morning I would log onto our TPI Insider page and see such inspiring messages from advisors and my Facebook feed was filled with videos of our advisor’s daily walks. Our TPI Trekkers were being cheered on by their clients, advisors and supplier partners. It was incredible to see!”

Gedeon said the Planeterra Trek “spurred on a movement within our organization” to get moving and work towards a goal together.

“We decided to keep the momentum going,” she said.

Gedeon stressed the importance of teamwork and giving back during what has been one of the most challenging times for the travel industry.

“In a year that has brought so much chaos and uncertainty, coming together to support each other and a worthy cause is so important, and it makes me so proud that our TPI advisors are keen and eager to keep on walking beside us,” she said. “Together we can continue to achieve great things.”

PAX is the official media partner for TPI’s Walktober Challenge. Stay tuned for more updates and follow along using the hashtag #TPIWalktoberChallenge!


Published in Pax News on October 1, 2020.

TPI ends fiscal year with strong outlook for 2021, 2022 bookings


Travel Professionals International (TPI) has ended the fiscal year of 2020 with a strong and positive outlook for 2021 and 2022 bookings, the company said on Wednesday (Sept. 2nd).

“This has been an unsettling year for all of us in the travel industry. FY 2019 was the best year for TPI and we were on track to outperform our best year” said Zeina Gedeon, CEO and president of TPI. “Even during such a tough year, we have seen 15% of our advisors grow their sales and achieve a higher recognition standing within the network. Our year over year sales are up are by 17%, this indicates that clients are ready to travel and are just waiting for the restrictions to be lifted. Our advanced bookings for travel in 2021 and 2022 are up by 43% versus the same time last year.”


Gedeon added: “We have seen an increased demand for domestic travel.”

Earlier in May, TPI announced that it had extended its Velocity recognition program benefits and the commissions levels of their advisors for the fiscal year 2021 and 2022.

TPI maintained the Velocity level and commission split of more than 30% of its advisors, who otherwise would have been negatively impacted.

However, advisors who have achieved new Velocity levels will be able to earn a higher commission split based on their new recognition level.

Published in Pax News on September 2, 2020

Published in Travel Courier on September 2, 2020

Published in Open Jaw on September 3, 2020

TPI introduces APEX: 100% commission on ALL bookings!


For the very first time, TPI will pay Advisors 100% of the commission on each and every booking. The new Apex program will be in addition to the current membership offerings at TPI.


TPI’s Apex program is the most profitable in the industry. It allows Advisors to earn 100% commission and therefore maximize their earning potential. TPI is the only Canadian host agency that gives its Advisors the freedom and flexibility to manage their business and get paid 100% commission for all their bookings regardless of the supplier partner they choose to work with.


“At TPI, our Advisors are at the forefront of every decision we make. With our new Apex program, Advisors will be able to earn 100% commissions, 100% of the time”, said Zeina Gedeon, CEO TPI. “This program will allow our existing Advisors and new to TPI Advisors to drive their career to unparalleled heights with the highest split level in the Canadian travel industry. For more than 25 years, TPI has led the way in the host agency segment and we continue to innovate and meet the needs of Advisors. We want to ensure that now more than ever, Travel Advisors can earn 100% on all their bookings, all while being backed by a resilient Canadian owned and operated host agency that has their back every step of the way”, added Gedeon.


For more information on TPI’s new Apex program, call 1866 627 212 or email


Posted in Pax News on July 6, 2020

Posted in Travel Week on July 7, 2020

Posted in Open Jaw on July 9, 2020

How to Sell More Domestic Travel – Colton Chia, Director of Partnerships

As Canadians are still under a non-essential travel ban, dealing with limited options for international flights and clients who are craving getaways, Colton Chia, Director of Partnerships at TPI, says it’s wise for travel advisors to focus on selling Canada.

“Typically, advisors don’t focus on close-to-home vacation planning, but there is a great opportunity here to grow your client base while delivering exceptional Canadian vacations, if you can work with a new or existing client to plan a staycation, you remain top of mind and a great way to secure future business,” Chia tells Travel Courier. “We have a dedicated team working closely with our supplier partners on a strategy to gather promote North American products for our advisors. All of the consumer-facing marketing initiatives that we deploy for our advisors are focusing on inspiration and staycation content to showcase North American products.”

In order to help facilitate growth within the domestic landscape, TPI created an exclusive website for its advisors showcasing a list of travel partners that service the Canadian travel market, as well as a list of all Virtuoso hotel partners.

“Become a local expert and let people know that you are an expert,” he stresses. “By getting to know the ins and outs of the key travel spots in your province and areas across the country, you become the go-to expert. Canadians want a change of scenery, even if that is just for the weekend, they may not think that you can help them plan a Canadian vacation, so you need to ensure you get the word out that you can assist and showcase your knowledge and ask for the business. TPI ” has suggested treating this time as an investment in your future business by growing your database and securing some income during a time where we have limited options for immediate travel sales.”

One thing that this pandemic has brought forward, even more, he says, is the importance of working with a travel advisor.

“The best thing travel advisors can do right now is to communicate with their clients,” he adds. “Keeping open communication with their clients and keeping them updated with all the latest information is of the utmost importance to build their trust.


Posted Travel Courier on June, 18, 220

We are seeing a very positive outlook for our 2021 and 2022 bookings

TORONTO — Just because travel has effectively come to a halt, doesn’t mean travel retailers aren’t busy. Quite the opposite, in fact. Just ask TPI’s CEO, Zeina Gedeon.

TPI is working hard keeping its members updated on the health and safety protocols developed by various suppliers. “The intent is to educate our Advisors on the new protocols so when the business opens up, they are ready and prepared for questions they may receive from their clients and have the resources available at their fingertips to help close those sales. Our next phase after health and safety protocols will focus on supplier product training,” says Gedeon.

In keeping with the trend to domestic travel amid the pandemic, TPI has also created an exclusive website for its Advisors to showcase a list of travel partners that service the Canadian travel market, as well as a list of all Virtuoso hotel partners.

“We have a dedicated team working closely with our supplier partners on a strategy to gather promote North American products for our Advisors,” notes Gedeon.

One thing has slowed down, and it’s a positive sign that it has. Since the beginning of the COVID-19 crisis TPI has been hosting town hall meetings for its Advisors. In those first chaotic weeks the host agency started with town halls twice a day. Now that the immediate crisis has passed for cancellations and issues, says Gedeon, TPI has scaled back the town halls to three times a week.

Several guest speakers, from mental health experts to motivational speakers, have taken part in the town halls, adding to the value of the initiative for TPI Advisors. “Just recently we did a motivational session with Patrick Sweeney who is the ‘Fear Guru’ and author of the best-selling book ‘Fear is Fuel’,” says Gedeon.

And how are sales amid these unprecedented circumstances? “We are seeing a very positive outlook for our 2021 and 2022 bookings which assures us that travel will bounce back with a vengeance. When the border restrictions are lifted, clients will be ready to travel,” she says.

Posted in TravelWeek on June 17, 2020

TPI Maintains Commission Levels & Extends Recognition Program

Travel Professional International (TPI) has announced it will maintain the same commission levels and extend the Velocity Program benefits for their advisors for the fiscal year 2021 & 2022.

“Our advisors are leaning on us for support and stability, and we want to ensure that we provide them with all the assurance needed for them to continue to build their business,” said Zeina Gedeon, CEO, TPI.

TPI CEO Zeina Gedeon (left) with some members of the TPI team at the network’s 2019 “Level Up” Conference.

Last year “was the best fiscal year growth TPI has seen,” Gedeon adds, “and we will be honouring all of the commission splits and recognition reward benefits based on our best year so far, which we are very proud of and proud of all the hard work of our advisors.  We are a family, and we are in all together.”

The Velocity Program is TPI’s loyalty & recognition program that pays back $298,000 annually to its advisors, said the network in a statement.

“The program showcases the results of our advisors’ hard work in building their business, and TPI is committed to continuing to recognize all their efforts,” said TPI in a press release.

Some of the extension’s key highlights for TPI advisors are:  

  • Maintaining their same commission level splits for FY21 & FY22.
  • Maintaining their monthly support fee discounts for FY21 & FY22.
  • Maintaining their annual fee discounts for FY21 & FY22.
  • Maintaining and continuing their same recognition level for FY21 & FY22.

Posted in OpenJaw on May 28, 2020

“We are working together to get through these unprecedented times”: TPI’s Gedeon


TORONTO — These are unprecedented times in the travel industry and many travel advisors are seeing the value of being a part of a supportive host agency, says TPI CEO Zeina Gedeon.

Not only are agents dealing with unheard-of volumes of cancellations and rebookings, they’re also deeply concerned about forward bookings and the future of their business.

Gedeon says she has a number of points travel agents should consider when choosing a host agency that’s right for them.

Advisor Support 

“TPI is known for Advisor support in the industry. We have the highest support staff to the Advisor ratio in the industry. TPI is providing their highest level of ongoing support to our Advisors with having an internal COVID-19 team during these unprecedented times.”

Gedeon says TPI has created a one-stop COVID-19 page, so TPI Advisors have all the latest information at their fingertips. TPI Advisors also have a long list of communication resources made available to them by their head office team to assist them during these challenging times. Daily town hall calls are hosted to answer Advisors’ questions regarding supplier policies, insurance and daily COVID-19 government updates. Advisors have access to up to date information on supplier policies on their learning management system along with communication client templates that have been uploaded on the TPI COVID-19 portal.

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“Keeping open communication between TPI head office, our Advisors and our supplier partners are a vital part of TPI’s crisis management plan to help their Advisors to keep up to date with the changes as it continued to unfold,” says Gedeon.


Building Advisor Confidence 

A crisis is bound to bring some stress along with it, notes Gedeon. Amid the COVID-19 crisis, Advisors are facing cancellations and numerous travel changes. “TPI continues to support its Advisors and instill confidence in how they are handling this ongoing situation. TPI is inviting motivational guest speakers on their daily town halls to talk about how Advisors can use this downtime to educate themselves to grow their business knowledge. TPI is also working with our supplier partners to continue to train and support our Advisors, so they are confident and ready for when the dust settles, and there’s a pent-up demand for travel.”


Stress Management

Says Gedeon: “Our Travel Advisors are proud and confident independent business owners. However, at times, the stress of this industry gets to be uncontrollable, and having a supportive team to lean on is invaluable. Joining a host agency is one of the best things you can do as an independent travel Advisor. At TPI, we have built a family-like community that helps our Advisors to thrive and provide a stress relief outlet.”

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She adds: “We have a private Facebook group called ‘TPI Insider.’ TPI Insider was set up almost three years ago with the prime purpose of enhancing our community engagement from all our Advisors. It is the perfect platform where our Advisors can express their concerns and ask questions within a supportive community who understand each other and are sympathetic towards the situation while also providing them with answers to their questions.”


We are a Family”

“At TPI, we are a family, and we support and help each other at every step of the way,” says Gedeon. “You are in business for yourself and not by yourself when you are a part of TPI. We are sure that together we will recover from these challenging times. We are working together to get through these unprecedented times, just like a family. Call us at 1-866-627-2122 or email us at”

Posted in Travel Week on April 9, 2020