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Focus on Sales Growth at TPI Annual Conference

Travel Professionals International held its 2013 Annual Conference, “Focus”, at the Westin Wall Centre, Vancouver, British Columbia, 16-18 June 2013, featuring five keynote speakers including two highly-regarded sales trainers.

Attending the conference were TPI advisors, staff, and industry partners from across North America who were invited to focus on sharing best practices for achieving the true potential of travel advisor businesses through properly planned and executed sales and social media strategies.

Morris Chia, President & CEO, presented the opening keynote where he and Tim Morgan, Vice President, expanded on TPI’s renewed focus in three core areas: the recruitment, development, and retention of superb and passionate support staff and advisors, the implementation of sales-centric resources and initiatives to help grow advisors’ businesses, and the roll-out of best-in-class technologies developed in-house and with industry-leading technology partners to improve support staff and advisor productivity.

Dave Holt, a Certified Sales Professional with over 22 years of experience in sales training and development, took attendees through two fast-paced and entertaining keynote sessions that enlightened and engaged the audience on the “Changing Role of a Sales Professional”, highlighting the fact that “sales is a life skill” that all travel advisors should continually hone.

Aligning with an increasingly in-demand topic, Sophie Bujold, popular social media strategist, led the attendees through three keynote sessions on social media best practices related to building relationships as opposed to direct selling through Facebook, Pinterest, and blogging.

As part of ongoing efforts to assist advisors in increasing their high-margin travel product sales, Becky Powell, Virtuoso Senior Vice President of Global Member Sales, delivered a keynote session on the value of a travel advisor and the importance of relationships to the selling process.

“We couldn’t have been more pleased with our speakers,” exclaimed Morgan. “All were on-message with timely and, most importantly, practical step-by-step guidance for our travel advisors on how to maximize their sales efforts.”

In addition to the learning and networking components, each year TPI selects a Canadian charity for the Giving Back portion of its annual conference. Breakfast Club of Canada received donations from hundreds of TPI advisors, staff, and industry partners in support of their programs which provide meals for children. Through donors’ generosity, $5,000 was raised, with TPI matching donations dollar for dollar. A cheque for $10,000 (the equivalent of 10,000 meals) was presented to Breakfast Club of Canada by Chia.

Capping off the conference and celebrating another successful year at TPI, the Gala Awards Night recognized top travel advisors for their contributions in various travel product categories.

“Focus” was generously sponsored by TPI Preferred Partners, including platinum-level sponsors Transat Holidays and RBC Insurance.

Plans are well underway for the 2014 TPI Annual Conference which will celebrate the organization’s 20th anniversary.

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TPI Welcomes McMillan as Western Canada Regional Sales Manager

Travel Professionals International announces the appointment of Trudy McMillan as Western Canada Regional Sales Manager, effective immediately.

“I’m pleased to announce Trudy McMillan as TPI’s new Western Canada Regional Sales Manager,” said Tim Morgan, TPI Vice President. “With her wealth of knowledge and industry experience, Trudy will be an exemplary addition to our team.”

McMillan comes to TPI with over 25 years of experience in the Canadian travel industry, including as Regional Sales Manager in BC and the Prairies for Sears Travel and most recently as Area Sales Manager in Southern Alberta for Sears Travel where she developed and implemented local growth strategies for retail locations. In her role with TPI, McMillan will work closely with TPI’s Director of Sales, Penny Martin, and TPI’s Regional Sales Managers for Ontario and Atlantic Canada, Rhonda LaFosse and Lisa Geddes, respectively, in delivering sales and training initiatives to assist advisors in meeting their business goals.

“I am honored that TPI has given me this opportunity to work with this strong and passionate organization,” said McMillan. “I feel very fortunate and my focus will be to support TPI advisors so together we can develop and grow the business.”

As previously announced, TPI is embarking on a renewed focus in three core areas which it recently unveiled to its network: the recruitment, development, and retention of superb and passionate support staff and advisors, the implementation of sales-centric resources and initiatives to help grow advisors’ businesses, and the roll-out of best-in-class technologies developed in-house and with industry-leading technology partners to improve support staff and advisor productivity.

Trudy McMillan is based in Calgary, Alberta, and can be reached at tmcmillan@tpi.ca or 1-204-987-3322 ext. 802.

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TPI Welcomes LaFosse as Ontario Regional Sales Manager

Travel Professionals International announces the appointment of Rhonda LaFosse as Ontario Regional Sales Manager, effective immediately.

“I’m very pleased to announce Rhonda LaFosse as TPI’s new Ontario Regional Sales Manager,” said Tim Morgan, TPI Vice President. “Rhonda is well-respected in the industry and brings a wealth of knowledge to her new role at TPI.”

LaFosse joins TPI with over 24 years of experience in the Canadian travel industry, most recently holding the position of National Director of Field Sales for Sears Travel, where she developed and implemented local growth strategies for retail locations across the country including training field personnel. In her role with TPI, LaFosse will work closely with TPI’s Director of Sales, Penny Martin, and TPI’s other Regional Sales Managers, in delivering sales and training initiatives to assist advisors in meeting their business goals.

“I am thrilled to join TPI as Ontario Regional Sales Manager,” said LaFosse. “I’ve worked in the travel industry for many years and have always held a great amount of respect for the TPI model.”

As previously announced, TPI is embarking on a renewed focus in three core areas which it recently unveiled to its network: the recruitment, development, and retention of superb and passionate support staff and advisors, the implementation of sales-centric resources and initiatives to help grow advisors’ businesses, and the roll-out of best-in-class technologies developed in-house and with industry-leading technology partners to improve support staff and advisor productivity.

LaFosse is based in Trenton, Ontario, and can be reached at rlafosse@tpi.ca or 1-204-987-3322 ext. 348.

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TPI Appoints Martin as Director of Sales

Travel Professionals International announces the appointment of Penny Martin as Director of Sales.
“Penny has been an exemplary team member over the course of her 5 years with TPI,” said Tim Morgan, TPI Vice President, “and we couldn’t be happier that she has accepted this position to lead our sales, training, and supplier relations functions.”

“I’m honoured to be recognized with this appointment,” said Martin, “and I look forward to continuing to work with our head office team to deliver the sales and training tools that will help our advisors businesses thrive.”

As previously announced, TPI is embarking on a renewed focus in three core areas which it recently unveiled to its network: the recruitment, development, and retention of superb and passionate support staff and advisors, the implementation of sales-centric resources and initiatives to help grow advisors’ businesses, and the roll-out of best-in-class technologies developed in-house and with industry-leading technology partners to improve support staff and advisor productivity.

With a renewed focus comes a realigned national delivery structure that sees Martin leading the TPI Regional Sales Manager team across the country. Martin and her team will help drive TPI’s mandate of proactively assisting all TPI advisors in reaching their sales goals through business plan development and follow-through, continuing education, quantifiable promotions, and preferred partner support.

Martin has been in the travel industry for over 30 years and, prior to joining TPI, held senior sales and supplier relations positions with CAA, Transat Distribution, and Sears Travel.

Penny Martin can be reached at pmartin@tpi.ca or 1-204-934-8801.

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TPI Appoints Morgan as VP, Maps Year Ahead

Travel Professionals International announces the appointment of Tim Morgan as Vice President, effective immediately.

“After many years of working closely with Tim, it is my sincere pleasure to announce his appointment as Vice President of TPI,” said Morris Chia, TPI President & CEO.“I am equally humbled and honoured by my appointment to Vice President,” said Morgan. “My nearly eight years with TPI have been incredibly rewarding and I look forward to continuing to work with our exceptional staff and advisors to help TPI reach the ever-greater heights of success that I know it can achieve.”

Going forward in 2013 and 2014, under the direction of Chia and Morgan, TPI is embarking on a renewed focus in three core areas which it recently unveiled to its network: the recruitment, development, and retention of superb and passionate support staff and advisors, the implementation of sales-centric resources and initiatives to help grow advisors’ businesses, and the roll-out of best-in-class technologies developed in-house and with industry-leading technology partners to improve support staff and advisor productivity.

Tim Morgan can be reached at tmorgan@tpi.ca or 1-204-987-3336.

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